2020年最好的酒店標識設計概念定位

        酒店標識設計-2020年最好的酒店標識設計概念定位 

        現在讓我們回顧一下動蕩不定的1970年代—一個經濟和社會變化迅速和扭曲了的時代。1971年,杰拉爾德·查特曼和菲利普·科特勒提出了“社會營銷”的概念,促使人們注意到酒店設計營銷學在傳播意義重大的社會目標方面可能產生的作用,如環境保護、計劃生育、改善營養、使用安全帶等等。社會營銷在斯堪的納維亞地區、加拿大、澳大利亞和若干發展中國家的發展速度比它在美國還要快,而在近幾年,一些酒店設計國際組織如美國的國際開發署,世界衛生組織和世界銀行也開始承認這概念體現了傳播意義重大的社會目標的最佳途徑。對短缺的預言導致了西德尼·萊維和菲利普·科特勒在1971年提出了“低營銷”這一概念,他們認為,在某種環境中,營銷經理應掌握如何有選擇地或者全面地減少需求水平的技能,就像他擅長擴大需求一樣。他們闡述了如何把不同的酒店標識營銷組合工具用于降低市場需求。

        1972年,艾爾·列斯和杰克·特羅在《酒店標識設計廣告時代》雜志上發表了論文,提出“定位”這個富有吸引力的概念。他們認為,即使公司沒有在廣告中為產品定過位,這些產品在顧客頭腦中也是有一定的位置的。列斯和特羅闡述了公司應如何運用定位去創立產品在顧客頭腦中的特定形象。1970年代早期的經濟沖擊導致了“戰略計劃”這一概念。波士頓咨詢集團說服公司不要對其所有的業務一視同仁,而應該根據各種業務的市場份額成長的情況,決定哪些業務必須建立,哪些應該保留,或者收縮,或者淘汰,這就是所謂的“業務投資組合法”。對營銷者而言,營銷并不僅僅意味著增加銷售額。從這一思想中產生了“戰略營銷”這個概念。

        它和“酒店標識戰術營銷”的界線現在日趨明朗化。事實上,通用汽車公司已經按這兩個概念分設了不同的酒店標識設計營銷部門。我們已看到新的主要論述戰略營銷的課程和教科書。1970年代,人們日益感覺到企業應該負有一定的社會責任,于是,便出現了“社會營銷”的概念。同時也出現了另外些術語,包括“人道營銷”和“社會責任酒店標識營銷”等等。這些概念要求企業在決策時,不僅應該考慮消費者的需要和公司目標,還應考慮消費者和社會的長期利益。當代一些社會問題,如保護消費者權益主義和環境保護主義等促使營銷學者將其注意力又一次轉向營銷活動的宏觀效果?！昂暧^酒店標識設計營銷”這一術語便應運而生。與宏觀經濟學相似宏觀營銷研究提醒我們經常檢查營銷組合活動對于消費者的福利和價值的總體影響。到了1970年代后期,另一個變化引起了人們的注意,即美國的服務經濟快速發展。值得一提的是,林恩·肖斯塔克在1977年《酒店設計營銷雜志》上闡述了她對服務營銷的獨特見解。她認為，服務營銷應該從產品營銷思路的束縛中解脫出來。自那時起,不少杰出的營銷學家都對服務營銷的發展作出了重要貢獻。

        Hotel logo design-the best hotel logo design concept positioning in 2020

        Let us now look back at the turbulent 1970s-an era of rapid and distorted economic and social changes. In 1971, Gerald Chatman and Philip Kotler put forward the concept of "social marketing", prompting people to pay attention to the possible role of hotel design marketing in disseminating significant social goals, such as environmental protection , Family planning, improving nutrition, using seat belts, etc. Social marketing is developing faster in Scandinavia, Canada, Australia, and several developing countries than it is in the United States. In recent years, some international organizations such as the U.S. Agency for International Development, the World Health Organization and The World Bank has also begun to recognize this concept as the best way to communicate significant social goals. The prediction of shortage led Sidney Levy and Philip Kotler to put forward the concept of "low marketing" in 1971. They believed that in a certain environment, marketing managers should master how to selectively or comprehensively The skills to reduce the level of demand are just as good at expanding demand. They explained how to use different hotel logo marketing mix tools to reduce market demand.

        In 1972, Al Leis and Jack Trow published a paper in "Hotel Logo Design Advertising Times" magazine, and proposed the attractive concept of "positioning". They believe that even if the company has not positioned the products in the advertisements, these products still have a certain place in the minds of customers. Les and Trow explained how companies should use positioning to create a specific image of products in the minds of customers. The economic shocks of the early 1970s led to the concept of "strategic planning." The Boston Consulting Group persuaded the company not to treat all its businesses equally, but should decide which businesses must be established and which should be retained, or contracted, or eliminated based on the growth of the market share of various businesses. This is the so-called "business portfolio law". For marketers, marketing does not just mean increasing sales. From this thought came the concept of "strategic marketing".

        The boundary between it and "hotel logo tactical marketing" is now becoming clearer. In fact, General Motors has established different hotel logo design and marketing departments based on these two concepts. We have seen new courses and textbooks focusing on strategic marketing. In the 1970s, people increasingly felt that enterprises should bear certain social responsibilities, so the concept of "social marketing" appeared. At the same time, other terms have appeared, including "humane marketing" and "social responsibility hotel logo marketing" and so on. These concepts require companies not only to consider the needs of consumers and company goals, but also the long-term interests of consumers and society when making decisions. Some contemporary social issues, such as consumer protectionism and environmentalism, have prompted marketing scholars to turn their attention to the macro effects of marketing activities. The term "macro hotel logo design marketing" came into being. Similar to macroeconomics, macro marketing research reminds us to always check the overall impact of marketing mix activities on the welfare and value of consumers. In the late 1970s, another change attracted people's attention, namely, the rapid development of the service economy in the United States. It is worth mentioning that Lynn Shostak expounded her unique insights on service marketing in the "Hotel Design Marketing Magazine" in 1977. She believes that service marketing should be freed from the shackles of product marketing ideas. Since then, many outstanding marketing experts have made important contributions to the development of service marketing.