什么是商業品牌、品牌標識、營銷與廣告的科學觀?

      問:什么是商業品牌、品牌標識、營銷與廣告的科學觀? 

      答:單純用拍拍腦子、想想點子這種隨意行為去做品牌,顯然是對現代企業、對市場、對品牌不負責任的態度。

       過去中國有過這樣的經歷,西方其實也有過這樣的經歷使得市場和品牌不能呈現出穩定壯大良性發展的趨勢,而在出現這樣或那樣的問題的時候,很容易出現“墻頭草、隨風倒”的任意性,但是如果用科學的態度來對待,那就像研究天氣預報一樣,我們可以預測未來的風向,我們可以預先判斷未來的風向,這種觀念是一種對品牌長期發展極為有利的提倡二者有機互動的方式。

        Q: what is the scientific view of Commerce, brand, marketing and advertising?

        A: it's obviously irresponsible for modern enterprises, the market and the brand to simply pat their brains and think about ideas.

        In the past, China has had such an experience. In fact, the West has also had such an experience, which makes the market and brands unable to show a stable and healthy development trend. When there are some problems, it is easy to be arbitrary. But if we treat them with a scientific attitude, it is just like studying weather forecast, we can predict the future wind direction, We can predict the direction of the wind in the future. This idea is very beneficial to the long-term development of the brand

        The way of computer interaction.